Vice Presidential Debates

Melissa Merz's picture

"Hockey Moms" More Likely to Tune in to Prez/Vice Prez Debates than Regular "Moms"

Turns out so-called "Hockey Moms" do more than debate in vice presidential debates. They watch them, too.

According to Nielsen:

Hockey moms” — famously invoked by Gov. Sarah Palin in her V.P. campaign speeches — may also have a passion for politics.

According to a Nielsen analysis released Tuesday, “hockey moms” — defined as women ages 25 to 54 who live in homes with children and who watched at least six minutes of the most recent Stanley Cup Finals on NBC – were more likely than average moms to watch the first two debates of the 2008 election.

Last Thursday, Sen. Joe Biden and Gov. Sarah Palin’s V.P. debate drew 23.8% of all mothers (ages 25 to 54), while 33% of those women defined as “hockey moms” tuned in.  Overall, “hockey moms” were 38.7% more likely than average moms to have watched the V.P. debate.

In comparison, the first debate between Senators McCain and Obama, on Sept. 26, drew 16.5% of all mothers (25 to 54).  Among those classified as “hockey moms,” however, 21.3% tuned in to the debate, making “hockey moms” 29.1% more likely than average moms to have watched the McCain and Obama’s debate.

Read coverage of Nielsen’s findings in the Boston Herald and Broadcasting & Cable.

Melissa Merz's picture

Not Up for Debate: Nielsen Says 70 Million Watched Last Night's Palin-Biden Match Up

This just in from Nielsen: 70 million people watched last night's vice presidential debate between Alaska Gov. Sarah Palin and U.S. Sen. Joe Biden.

That's means 17.5 million more folks tuned in to see Joe and Sarah go at it than watched U.S. Sens. Barack Obama and John McCain debate, according to the Chicago Sun-Times' Lynn Sweet.

And get this:

69.9 million people watched the debate, tying it for second place among all Presidential and Vice Presidential debates. (The second Bush/Clinton/Perot debate of 1992 also have 69.9 million. The all-time debate leader is the Carter/Reagan debate of 1980.)

To read more from Nielsen, click here. A few more interesting tidbits before I sign off:

The Biden-Palin matchup set a new V.P. debate TV audience record, beating the previous high of 56.7 million viewers set by the debate between Rep. Geraldine Ferraro and then-V.P. George H.W. Bush in 1984. 

Biden and Palin’s debate also surpassed the first presidential debate between Barack Obama and John McCain, which drew an audience of 52.4 million last Friday night.

During the last presidential election in 2004, the vice presidential debate between V.P. Dick Cheney and Sen. John Edwards drew 43.6 million viewers.

Melissa Merz's picture

Open Your Eyes! Sarah Palin "Mainstreams the Political Wink"

It happened so quick, you'd have missed it if you closed your eyes.

That's right. Alaska Gov. Sarah Palin has lowered the political bar even further. She's mainstreamed the political wink, according to the Washington Post's Joel Achenbach.

Palin's wink was working overtime during last night's presidential debate. Check out this hilarious montage -- complete with soundtrack -- of some of Palin's saucier optical acrobatics:


Melissa Merz's picture

Sarah Palin Sent to Boot Camp in Sedona as Thursday Night Match-Up Draws Near

According to a very interesting article in today's Wall Street Journal, the pre-debate game plan for Alaska Gov. Sarah Palin has been changed, and in lieu of whatever she was planning to do to prep, she's now been sent to debate boot camp at U.S. Sen. John McCain's luxurious retreat in Sedona, Arizona (Which house is this? Seven or eight?).

According to Sedona's official Web site, the town has a spiritual side; it is "...a mecca for alternative healers," and its "...body-temples are complex multi-dimensional organisms, and Sedona healers apply their gifts to every level of the body/mind/spirit spectrum. You will benefit from their intuitive skills and compassionate hearts as well as their intellectual training and hands-on experience."

But I digress.

Two camps seem to have developed regarding Palin's abilities prior to her debate with U.S. Sen. Joe Biden this Thursday night (a murky third -- let's call it the conspiracy camp -- thinks the debate will never happen due to some kind of state emergency in Alaska or another McCain campaign suspension). The first camp believes that Palin is utterly unqualified to be a heartbeat away from the presidency. First populated by Democrats, this group has grown now to include conservatives and others such as Fareed Zakaria who are appalled at Palin's recent performances, particularly her series of interviews with CBS' Katie Couric.

Then there is the "Let Sarah Be Sarah" camp, which includes former Massachusetts Gov. and GOP presidential candidate, Mitt Romney, who, according to the New York Times political blog said:

On the "Today" show this morning, Mr. Romney also talked about how the McCain campaign could use Ms. Palin more effectively. Citing her bad reviews after the broadcasts last week of interviews with Ms. Couric, the host Matt Lauer asked Mr. Romney whether something deeper was going on than just the fact that “the honeymoon was over,” and whether the former presidential candidate wondered if she should drop out of the race.

Mr. Romney dismissed that notion, saying Ms. Palin had executive experience as a governor and showed “great capacity.”

“And you know she’s not a lifelong politician,” he said. “She’s not the master of words that Joe Biden is. And as a result she’s going to come across like an ordinary citizen, a person of great capacity and that’s what John McCain wanted.”

Mr. Lauer also asked Mr. Romney his take on sentiments uttered earlier by Republican strategist Ed Rollins, who suggested that the McCain campaign’s decision to “put her in storage” — meaning limiting access to her through few media interviews or daily give-and-take — had broken her confidence. (That’s something Christopher Orr wrote about last week, at The New Republic: whether Ms. Palin has been so coached, and so constrained by advisers, that she had lost her own sense of self.)

Mr. Lauer’s question allowed Mr. Romney to offer advice to the McCain campaign for the next and final stage of the campaign:

“I think it’s going to be better for her to be out talking to more reporters and just being herself,” he said. “I think if you have only one or two interviews the focus goes on those and any mistake is going to be amplified dramatically. So let her get out there and be herself. And I think people will say you know, I like what I see. She’s a person who understands the needs of the American people.”

Unfortunately for those in the "Let Sarah Be Sarah" camp, Palin has been delivered right into the hands of McCain's two top campaign advisers: Steve Schmidt and Rick Davis. There is no chance that these Rovian proteges won't "drill, baby, drill" talking points into Palin's head until she collapses from exhaustion at her exclusive barracks. 

But Palin seems to be taking it all in stride. According to her, she's been preparing for this debate since she was eight years old or so -- she started listening to Biden's speeches when she was in second grade: